Archive

Jeff Hasen, Hipcricket's CMO, recently had what he called his "10 millionth" bad customer experience with Comcast. It's galling enough to be treated poorly by a company when you buy just about all of its services, as Hasen does with Comcast. Worse, though, is when you are a mobile CRM expert, as Ha...

Incorporating analytics in a vendor's solution set was once enough to qualify the vendor as very forward looking and a leader in the market. I think that's true in CRM for sure, and this metric could be spreading. Ever since Salesforce introduced its Marketing Cloud at Cloudforce New York, however, ...

In the beginning, there was Apple's iPad. For a long time, "tablet" meant the iPad and nothing but the iPad. Then competitors began to make an appearance in the tablet market. For CRM vendors, that state of affairs made developing mobile products and strategies much easier. Now, there are several ta...

Customers are increasingly turning to company Facebook pages and Twitter accounts when they have questions or problems, rather than emailing or phoning their inquiries. A recent report from independent analysis firm thinkJar shows that 86 percent of organizations are using Facebook or Twitter for cu...

Genesys is making a play for the middle market with the release of Genesys One. The last time the company targeted the middle market was more than 10 years ago, when it was owned by Alcatel. Since then, the middle market has changed significantly. Both customer needs and buying behavior have chang...

I love CRM as a discipline, but I have no illusions about its ability to survive in the cruel world. The reality is that customer relationships are fragile things; they need the right environment to flourish and be profitable. There are a host of things that can scuttle these relationships, and most...

I tried to wait a bit before commenting on the election and the Social CRM implications partly out of respect and in part to give everyone a chance to rev down. Besides, these observations have much more to do with social media than with any political party or policy initiative, so please believe me...

As companies rush to offer mobile CRM apps to their customers, they are in danger of repeating the same mistake made a generation ago with the launch of early online initiatives: not placing enough emphasis on security. We know how that worked out. Untold millions of customers were compromised finan...

Demandbase is extending beyond its Web analytics and sales roots with a new platform that allows B2B advertisers to target and personalize display ads for specific companies. Demandbase Company-Targeted Advertising, which has been incorporated by Eloqua within its own marketing automation applicatio...

Mobile CRM and its related technologies have intrigued developers and users alike for years. However, it wasn't until Facebook announced it would acquire Instagram for an eye-popping $1 billion that the money began to pour into this space. "That was the transaction that crystallized for us and a lot...

Disasters -- be they man-made or natural, like Hurricane Sandy -- showcase the best in people. Neighbor helps neighbor like never before, people share what they have, and assistance comes from unexpected places. They also showcase people at their worst -- looters, scammers and other lowlifes emerge ...

Microsoft is flying high, certainly internally, after four important announcements in the last couple of weeks: Windows 8, Windows Phone 8, its all-important new Surface tablet, and the MarketingPilot acquisition. It has also made some important announcements around Dynamics CRM. I was at one of it...

I was so looking forward to getting the Facebook IPO out of the way, and then splat, like a ripe tomato in the kisser, we have to learn that the underwriters might not have shared some pre-IPO information transparently. Enough already! Bankers appear to be tone deaf to the fallout from their gross...

If you mention a certain brand of lower-priced, assemble-it-yourself furniture of Scandinavian heritage, you stand a pretty good chance of getting a response that dwells at some length on how hard it is to put it together. I've never felt that way -- in reality, I actually like putting stuff toge...

Nudge, a marketing application designed for the real estate space, has released an update that incorporates Instagram into its offerings. The integration expands the application's photo and visual bona fides, not surprisingly -- but also expands Nudge's potential audience, since its inclusion makes ...