Archive

The jargon of an industry is a good indicator of where the mindset of that industry is at any particular moment. Think of terms like "the cloud," which are set upon by marketers and subverted to their ends until the meaning has been wrung from them. For many in IT, the cloud is a place that solves m...

Could we have a moment of sustained loud noise for all of the companies that form the various ecosystems around major product lines? I mean it. The ecosystem -- and maybe not even social -- is the story of the last five years. While many of us have been running around like Chicken Little talking up ...

There is a long-standing debate in the email marketing community about timing -- that is, whether time of day makes a difference in open and click-through rates. In other words, will an email marketing message sent early Monday morning be more likely to be opened than one sent Wednesday around noon ...

Demandbase has incorporated a new filter in its Demandbase Company-Targeted Advertising platform. The filter, called "Technology Targeting," lets users target and personalize display ads based on the technology they use. In other words, users can now include the specific criteria of 'technologies us...

The devil is in the details, the saying goes. When it comes to B2B selling, the dollars are also in the details. That's something I learned many years ago while writing about the reseller channel. Back in 2000, the Internet caused significant disruptions of traditional reseller relationships, becaus...

Salesforce came to New York this week for its annual winter meeting with customers. The company had two goals: test new ideas, and gather customer input. The event was held at the Waldorf Astoria Hotel for a relatively small group -- less than 1,000 -- rather than at the Jacob Javits Convention Cent...

Consumers continued to put their trust in e-commerce websites in 2012, according to the latest American Customer Satisfaction Index released Tuesday. The ACSI, produced in partnership with the customer analytics experience firm ForeSee, showed e-commerce sites making incremental gains in customer sa...

Salesforce.com on Tuesday unveiled Salesforce Service Cloud Mobile, the first of a number of mobile computing initiatives planned for this year. Salesforce.com is stepping up its focus on mobile in 2013, said Michael Peachey, senior director of solutions marketing. Companies realize that customer se...

Did you hear? McDonald's has just acquired Burger King! Also, someone at the company apparently has a potty mouth. Another unusual and unexpected corporate trade also happened last week -- Cadillac acquired Jeep. These events, of course, didn't really happen. In both instances, hackers gained contro...

HootSuite has incorporated paid advertising into its dashboard for the first time with the rollout of HootSuite Promoted Products integration for Twitter. It allows users to buy Promoted Tweets and manage their accounts on the HootSuite dashboard. This is a significant step for HootSuite's users, ...

We all know about the idea of total cost of ownership and the concept of return on investment. Both have their place in business evaluations of CRM. There's another measurement, however, that should be considered -- one I like to call "time to value." The T2V test is simple: From the time you begin ...

I liked what Sage did last week in agreeing to sell off some non-core assets to partners, and I am most interested in the decision to sell ACT! and SalesLogix. The move reduced Sage's bullpen of CRM solutions from three to one -- and that's the right number for this market. Buying and owning three C...

Surprisingly, many customer service organizations have yet to put their toes in the water when it comes to social media engagement. In fact, fewer than half of them actively respond to consumer complaints via Twitter and other social media channels. For companies that do actively engage in social me...

When Double Cola wanted to encourage its customers to keep coming back for more of its vintage fizzy drink, it started a rewards program. Using tried-and-true loyalty methods, the company offered customers the opportunity to turn over the cola's caps, earn points, and get discounts and merchandise. ...

Intelliverse has rolled out a new cloud-based tool that monitors social media for brand mentions and responds when appropriate. IntelliBuzz is simple enough that a company with minimal IT resources in-house -- that is, a computer and an Internet connection -- can manage this outreach just using the ...