Archive

In an earlier chapter in my career, I had the seemingly lofty title of "software and intelligence editor" at a telecommunications industry trade magazine. Even back in 1996, telecom was experiencing a "big data" problem. It wasn't a problem of collection -- no, telephone companies collect more data ...

INSIGHTS

Sage and Salesforce: An Odd Couple?

It came as a surprise when Keith Block, vice chairman of Salesforce, made an off-the-cuff remark about a Sage-Salesforce alliance at the Salesforce World Tour event held last week in Boston. Sage and Salesforce in February had announced they would work together, with Sage moving some of its undisclo...

We all know customers have changed. They can voice their dissatisfaction with you, complete most of the buyer's journey without you, and even seek out support and service without you. If you're a business, you have two questions to ask yourself: 1) Do you really want to become unnecessary to your cu...

INSIGHTS

Oracle Modern Customer Experience

Oracle did some smart things at last week's Oracle Modern CX Conference and user meeting in Las Vegas. The company has been making strides in organizing its messaging and products around customer experience in the wake of its RightNow Technologies acquisition a few years ago. It's been taking on the...

Oracle last week trumpeted a set of new Marketing Cloud features designed to improve the customer experience. Oracle ID Graph, Rapid Retargeter and AppCloud Connect aim to boost sales by aggregating data from multiple sources and reacting to it in near-realtime. However, they fall short of the cutti...

EarthLink and IHL on Tuesday released a joint study that shines a light on the specific ways different types of localized WiFi networks are helping businesses, and how enterprises are adapting to the realities of a more mobile and data-centric world. Companies are changing their point-of-sale system...

INSIGHTS

Shrinking ERP to Grow It

The surround strategy for legacy ERP is real. It's been going on for several years, and if I was a legacy ERP vendor I would be concerned. The strategy refers to the idea of leaving legacy ERP in place while implementing cloud ERP to handle specialized parts of a business, like a region with currenc...

The retail industry has finally awakened to what customers always have known -- they don't distinguish too much between channels. Modern shoppers are happy to embrace the immediacy and experience of the physical store while also benefiting from the informed and personalized ease of shopping online. ...

ANALYSIS

Time’s Up for Legacy ERP

It takes prodigious amounts of cash to launch a company these days and that's especially true when trying to insert a new idea into the collective consciousness. Salesforce spent well over US$100 million to convince us that SaaS CRM was real, Zuora has raised nearly twice that amount defining the su...

INSIGHTS

Self-Service and the ‘R’ in CRM

Self-service is generally considered a good thing, especially in CRM, where there has been significant investment in empowering people to take on more responsibility for provisioning service or making purchases. But it's not all great, and there is some interesting blowback that is causing vendors t...

EXPERT ADVICE

5 Crafty Customer-Retention Strategies

Remember all those hours you spent at the mall just hanging out, not buying a thing? Well, a lot of us just never grew up. We just moved our hangout from the local mall to the Internet. We meet our friends online, we order food online, and we window-shop online. It's a good life. That is, it's good ...

Quosal earlier this week announced a new feature that lets salespeople record a personal explanatory video to go with their quotes and proposals. Videos can be posted directly to Quosal's proprietary Order Porter purchasing experience delivered to clients. "People love to watch the small screen, and...

INSIGHTS

Importance of a System

I was having dinner the other night with friends, telling them about some of the ideas in my book, Solve for the Customer. One of my friends was interested in my emphasis on process and my belief that customer science has evolved from a general emphasis on process in business, especially in the back...

Tens of millions of American consumers use consumer financial products or services governed by predispute arbitration clauses that may put them at an unfair disadvantage, suggests a United States Consumer Financial Protection Bureau report released last week. In some cases, the arbitration clauses...

INSIGHTS

Record Systems as Deal Savers

Transaction systems have all the fun but systems of record do all of the work; at least it seems that way. Maybe you've never thought of it this way but unless both kinds of systems are working well -- and working together -- your results will suffer. Record systems can tell you what happened, but b...


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