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Last week's announcements from Oracle mark a revolution in hardware unseen since the standardization of the PC, making hardware sexy again.

When something doesn’t work out, for whatever reason, it’s essential for the customer to be able to disengage cleanly. If some businesses can’t make that model work, well, that’s all part of creative destruction, and they need to fail.

This is the year everything CRM changes, thanks to AI. It's going to take some time to absorb something as powerful and manifold as AI, and we shouldn't expect instant change. That's why I'm sticking my neck out to say that understanding AI might just be the work of a generation.

Modernizing customer relationship strategies for some companies means refining their CRM platforms to encourage customer loyalty. Today, the customer experience journey can no longer fully succeed without bringing social media channels into the mix.

Examining the transition from the CRM-dominated tech landscape to a future shaped by AI, let's navigate the challenges, security concerns, and opportunities that lie ahead.

To help thrive through challenging economic downturns, let's delve into the significance of maintaining superior customer experience, re-evaluating spending cuts, and focusing on customer retention, employee experience, and data analytics.

While enhancing CX capabilities brings much-anticipated solutions for marketers and retailers, unchecked generative AI poses a threat to brand reputations, experts caution. Present and future use cases are not only fascinating but can truly help deliver promises to customers, according to Harry Foll...

One AI CEO Amit Ben said, "It's like having an additional 1,000 relentless, diligent employees on your team, analyzing every customer interaction 24/7, at a fraction of the cost."

The Trusted AI Layer that Salesforce is aggressively building and deploying is significantly different from the AI and large learning model (LLM) approach that much of the industry relies on today.

Salesforce's new 'Trusted' AI Cloud may aim for security and extensibility, but real value lies in the pursuit of precision in modern CRM.

Legacy CRM systems may obstruct the path to business growth and enriched customer experiences. Modern CRM platforms, with a focus on customer retention and prospect conversion, are no longer optional to achieve business success.

Adopting tech-based software platforms is crucial for solving supply chain issues. Yet, achieving transparency remains a challenge, especially for non-tech-savvy merchants and shippers.

It baffles me why the industry is so hung up on data, and Salesforce's Tableau conference was a prime example. Let's look at how the industry is positioning Tableau and products like it, usually focusing on the idea of data.

Tidio AI, an innovative CRM tool, aims to democratize access to advanced customer service automation and efficiency for small and medium-sized businesses.

Oracle has waxed and waned over the years about the benefits accrued using an integrated suite of applications instead of opening up to a slew of best-of-breed apps. They're back now, peddling the idea of a unified suite in marketing.