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INSIGHTS

6 Reasons You Need CPQ

Many businesses still don't use configure, price, quote software in their routine sales processes. Maybe they don't need it, but for businesses that still cling to spreadsheet-based approaches to track things like price lists and product catalogs, chances are good that they're dealing with more over...

The enterprise SaaS market grew 31 percent year over year, totaling almost $15 billion in revenue in Q2 2017, according to Synergy Research. Collaboration was the highest growth segment. Microsoft is the clear leader in overall enterprise SaaS revenues, having overtaken Salesforce a year ago. Micros...

Brick-and-mortar retailers have been finding it difficult to offer pricing that's competitive with e-commerce sites, which have the advantage of massive scope and scale, according to a new Frost & Sullivan report. E-commerce will account for nearly 18 percent of the total retail market by 2025, ...

Omnichannel support and communications are becoming essential for brands, as consumers' increasing use of mobile devices to make purchases and access content fuels their demand to be able to connect with companies when and how they want. However, brands lack the necessary expertise and infrastructur...

INSIGHTS

Ten Billion

Salesforce announced the partial attainment of one of its long-range goals in its second-quarter earnings announcement last week: It eclipsed its goal of a $10 billion run rate. This will be followed by similar announcements over the next year -- first $10 billion year, etc. -- and why not? The comp...

The customer service robot market will be worth $88 million by 2022, according to Tractica. Annual shipments are expected to increase from 2,730 units in 2016 to nearly 4,800 in 2022. The robots will be both humanoid and non-humanoid. However, telepresence robots, chatbots, and stationary customer i...

EXCLUSIVE INTERVIEW

Zyme CCO Ted Dimbero: Connecting the Channel Data Dots

"Channel data management is about providing high-tech companies with all the data and information they need to effectively manage their distribution channels, sales and marketing," said Zyme CCO Ted Dimbero. "Traditionally, companies have relied on managing the channel fairly blindly. They may get m...

Consumers want mobile apps with good in-app customer support, suggest results of a survey Helpshift released last week. Radius Global Market Research conducted the online poll of adults in the United States this spring. Among the survey's findings: Eighty-nine percent of respondents said they would ...

B2B marketing automation has a long way to go, suggest the results of a recent survey of more than 350 marketing professionals. Act-On Software commissioned Econsultancy to conduct the research for its State of B2B Marketing report released last week. Only 51 percent of respondents said the CMO or...

INSIGHTS

CRM Health Check

As an industry, CRM continues to grow and shower benefits on its users. It's hard to imagine that some businesses still don't use some form of CRM, but the data presented in a new infographic from Algoworks suggests that businesses are still buying their first CRM solutions or changing vendors.

The omnichannel approach to customer contact has become a byword in customer service, but retailers need to do more to make it happen, based on a recent study. Researchers tested 57 metrics across desktop, mobile and in-store buying touchpoints to evaluate the end-to-end omnichannel experience at 30...

INSIGHTS

Yes, and…

The further we go in the CRM adventure, the less our efforts seem to be about technology. That's because we're reaching a theoretical limit, or asymptote, on what technology can do in the vendor-customer relationship. Think of an asymptote as the ceiling that a graph never reaches. Increasingly, we'...

Staff engagement is a key component in a telco's ability to positively impact customers, based on new data from InMoment. The company recently conducted a survey of 11,000 North American customers of Internet, mobile and TV services and found that telecommunications companies' customers just plain h...

INSIGHTS

Spanning Front and Back Offices

CPQ -- that is, configure, price, quote -- is one of the most transitional apps, because it spans front and back offices, and because its very existence has changed these functions. Another app in this category is sales compensation management. Both of their stories are about front-office processes ...

Onvia on Tuesday launched a new service for companies selling to the public sector. The service provides access to detailed materials associated with a given solicitation, including all submitted proposals, the awarded bid, the final contract, and the agency's scoring criteria. Onvia "helps clients ...


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