Archive

What a summer for remembrances. Forty years ago, a couple of people landed on the moon, and a half-million of them landed on Max Yasgur's farm in upstate New York for the Woodstock festival. That might sound like ancient history, but of course without the space program, who knows where the technolo...

In today's online environments, a bad customer experience can become visible more quickly and have more lasting consequences than ever before. More and more customer interactions are taking place online, thanks to a combination of factors that make the Web an attractive place for doing business: spe...

This is the marketing resource management world, according to Manticore CEO Jeff Erramouspe: There are the enterprise-oriented types of platforms that can handle robust applications. Their downside is that they require consultants to manage their difficult implementations and dedicated personnel for...

For decades, companies have leveraged technology with the twin goals of reducing the cost of customer support while improving its quality and dependability. This is reflected in the significant investments many organizations have made in providing information, products and services through self-serv...

There's a saying in the business world: Customer acquisition is an investment, but customer retention delivers profitability. So, how do you retain your customers and earn their loyalty? It's like any successful relationship: If you want customers to be loyal to you, you must be loyal to them and de...

My ride from San Francisco Airport to Redwood Shores, Calif., tells the story of my entire trip to the West Coast last week. Southbound on Route 101, traffic was lighter than I was accustomed to in my more than 10 years of visiting the area. Northbound, there was a five-mile backup, which caused m...

Companies are now in the third stage of "economic downturn syndrome." Having passed through Panic and Denial, they're firmly in Acceptance. Panicky knee-jerk responses such as cost-cutting, layoffs, tightening budgets and resources are a thing of the past. Most companies have had a quick breather an...

M.A. Ketabchi, president, CEO and founder of business process management provider Savvion, might have done just as well focusing on product marketing in his career. From the beginning, he has distinguished Savvion from the competition by concentrating on the one thing potential customers care abou...

LexisNexis is enhancing its customer relationship management product, InterAction CRM, with its version of social networking functionality. Called "InterAction IQ," the tool delves into the CRM app and the Exchange Server to establish which users have relationships with certain clients or prospectiv...

Companies seeking to organize and centralize customer, account and opportunity information are leveraging sales force automation and customer relationship management tools to provide sales managers with better visibility into internal operations and improve overall sales productivity. Despite the pr...

The U.S. has a wireless subscriber base of nearly 270 million users, with 12.5 percent using mobile Internet services. At the other end of the wireless technology spectrum, 98 percent of all cellphones in the U.S. are now text-enabled. In the past two years, texting increased more than 450 percent. ...

Due to the economy, many businesses are now looking at project portfolio management solutions to help them isolate and execute mission-critical projects more effectively. These businesses have also found that Software as a Service solutions are both more affordable and easier to deploy than traditi...

It is has been a roller-coaster year for E2open CEO Mark Woodward, mainly because that is how long he has been at the helm of the Software as a Service provider of supply-and-demand chain, procurement, and B2B integration applications. Over the past twelve months at E2open, the erstwhile senior advi...

It's been four months since Google announced it would guarantee 99.9 percent system accessibility for users of its Google Apps Premier Edition -- a cloud-based productivity suite of business-oriented messaging and collaboration apps, including integration capabilities and support. At the time, it se...

In this age of hype and hysteria, nearly every IT product peddled comes with the dire warning "if you do not buy, you die." On a few occasions, however, that claim proves true in the biggest, most unmistakable ways. "It can easily be argued that our current world economic crisis can be partially bla...