Archive

During the past few years, customer service organizations have faced increasing amounts of pressure to deliver better service over a broader range of channels including the Web, email and phone. Customers expect to get service at any time of the day or night and assume that customer service teams wi...

Computer software requires an enormous amount of support. That fact has enriched companies such as Oracle and SAP, which levy annual support fees of about 20 percent of the sale prices of their applications. That's one of the things that just sticks in the craw of Clint Oram, chief technology office...

Whenever I talk about CRM to people who aren't CRM experts, I find the discussion devolving into an examination of the real common denominator in all of this: the human aspects of doing business. The "R" of relationships resonates far more strongly with people than the "M" in management, and for goo...

By now, most people understand the power and the value of adding a social component to your CRM strategy. Perhaps you're not yet ready to go to full social CRM, but you no doubt recognize that there is a lot of value in engaging with customers in the ways they want to engage. As social media become ...

There was an interesting article in the January 2012 edition of Vanity Fair, a magazine I've come to enjoy though for many years regarded as another of those things my wife would like more than I would. But VF carries an interesting blend of current events and politics, as well as the glossy pictur...

The logistics industry is facing challenges in adopting a sustainable and profitable CRM strategy, and there is inertia when it comes to replacing or augmenting disparate CRM solutions adopted by different business units, like retail, as well as various channels, like phone, Web, email, etc. These ...

Zoho has rolled out a major update to its CRM app, completely redesigning the user interface and adding new social and productivity features. It is a massive overhaul, Zoho evangelist Raju Vegesna told CRM Buyer -- one the company plans to extend to other applications throughout its business suite o...

Social media is often held up as the wind sock to gauge how fast the winds of change are blowing. When Google+ gained 25 million users in just six weeks, it was used as evidence that people had become willing to shift the channels and methods they used to communicate at the drop of a hat in our new,...

Every year around this time, I write two columns -- one on the year that was and another on what I expect the new year to bring. There is no methodology for this process, and I believe this lack of method is important. I take a blank screen and fill it up with what has been on my mind for the last ...

The mainframe application forms the core of the system where the bulk of the order processing takes place. The traditional mainframe UI in, say, SCOBOL (Screen COBOL) is being augmented/replaced through the front-ending applications built in VB, ASP, .Net, etc. The front-end screens fetch the custo...

Radian6 Social Marketing Cloud has been released -- it's the first Radian6 product to come to market after the company's acquisition by Salesforce.com earlier this year. It is also the first product in which Salesforce.com's functionality has been tightly embedded in the Radian6 feature set, althoug...

Ralph Waldo Emerson wrote famously in his essay "Self-Reliance" that "a foolish consistency is the hobgoblin of little minds." These days, many people drop the "foolish" out of the statement and thus completely pervert the saying's meaning, creating a justification to bash the idea of consistency. C...

Forrester Research has been heating up the marketplace lately with a string of interesting reports and forecasts that impact CRM and the front office generally. One that I saw, "Capitalizing on Live Video Chat" by Diane Clarkson talks about the bright future of using video rather than text chat in ...

The logistics industry faces several challenges with the tremendous growth observed in the last two decades. Global manufacturers in industries such as automotive, IT and consumer goods have outsourced supply chain activities such as distribution and warehousing to third parties. The industry has be...

Operational for just barely four months, the Consumer Financial Protection Bureau has received some 5,000 complaints about credit card companies. The bureau issued an interim report on the nature of the complaints, ranging from objectionable advertising and marketing practices, application processi...