CRM Buyer - The Essential Guide for CRM System Purchasers

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AI data platforms to increase personalization and customer loyalty

AI-Powered Loyalty Platforms Bring New CX Opportunities

Data and artificial intelligence are crucial for effective customer loyalty programs. They are also revolutionizing the role of traditional CRM platforms. Initially, CRM systems changed business interaction with customers. Energizing...

frustrated consumer

AI Not Exactly a Selling Point for Consumers

Promoting a product's AI features might appeal to marketers, but it has the opposite effect for many consumers. A recent study shows that labeling products as "Artificial Intelligence" makes people...

cutomer service agent in a call center

Turning the Contact Center Into a Strategic Brand Asset

Inconsistent brand experiences in e-commerce are common, often due to a disconnect between marketing efforts and contact center interactions. AI and CRM strategies can help bridge this gap, improving CX...

customer relationship management trends

Open-Source Overhaul Revitalizes Pipeliner CRM Through Forced Rebuild

Rebuilding Pipeliner CRM with open-source components posed challenges, including maintaining customer service and preserving the interface during a four-year overhaul...

How to create an inclusive digital presence and better user experience

Tips To Create a More Inclusive Digital Presence and Better UX

The key to successful website design, particularly for e-commerce and brand-focused businesses, hinges on maximizing user experience. In UX design, digital diversity involves creating services and experiences that address the...

AI data platforms to increase personalization and customer loyalty

AI-Powered Loyalty Platforms Bring New CX Opportunities

frustrated consumer

AI Not Exactly a Selling Point for Consumers

cutomer service agent in a call center

Turning the Contact Center Into a Strategic Brand Asset

customer relationship management trends

Open-Source Overhaul Revitalizes Pipeliner CRM Through Forced Rebuild

How to create an inclusive digital presence and better user experience

Tips To Create a More Inclusive Digital Presence and Better UX

grocery inflation

What’s the Matter With Retail? Hidden Forces Behind Rising Prices

In the bad old days, consumers would most likely pay more or eat beans instead of steak. But today, thanks...

contact center agents

For CRM, AI Advances More Than Just Contact Center, Marketing Goals

Jonathan Moran from SAS discusses how AI is advancing CRM beyond contact centers and marketing and what's needed to ensure...

artificial intelligence in crm systems

CallRail Expands AI To Supercharge CRM Lead Intelligence Integration

Developed by CallRail Labs, Convert Assist integrates three successful features -- action plans, call coaching, and smart follow-up -- into...

How to create effective engagement for e-commerce customer journeys

Coveo Report Reveals AI Search Enriches Customer Engagement

The latest research on consumer behavior shows that one of computing's most basic functions for users -- the search window...

customer service representive

Next-Gen Super Bots Built To Enhance Customer Communications

Chatbots and virtual assistants with advanced natural language processing (NLP) are transforming customer care and how businesses engage with their...

millennial couple online frustrated by poor customer experience

Negative Online Experiences Drive Customers To Competitors: Study

If a company wants to send customers to a competitor, serving up a negative online experience is a good way...

how generative AI enhances automated customer experiences

AI Brings High Hopes for Better Retail Customer Experiences

The retail industry is undergoing a significant transformation driven by the increasing adoption of artificial intelligence. A recent study found...

innovative product development

Surefront Unified Toolkit Modernizes CRM and Retail Management

We spoke with CEO Luke Wang about how Surefront's platform unifies PLM, PIM, and CRM software, transforming retail and supply...

call center agents collaborate at the help desk

To Deploy a Better CRM With AI, Keep Humans on the Help Desk

Despite the growing emphasis on using AI in the workplace, a U.K.- and U.S.-based Workbooks survey reveals that human support...

artificial intelligence in crm systems

The Broad Scope of AI Implementation for Enhancing CRM Efficiency

SAS Head of Martech Solutions Marketing Jonathan Moran shares his insight and lengthy experience integrating various forms of AI to...

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CRM Buyer Channels

Call Centers

Next-Gen Super Bots Built To Enhance Customer Communications

Customer Service

Customer Service

Coveo Report Reveals AI Search Enriches Customer Engagement

Exclusives

Surefront Unified Toolkit Modernizes CRM and Retail Management

Expert Advice

Beyond the Cart: UX Hits and Misses Can Make or Break a Virtual Storefront

Marketing

Morphing Demographics Require Imaginative PR Strategies

Spotlight Features

Spotlight Features

How To Leverage Gen AI Without Losing the Corporate Shirt

Strategy

To Deploy a Better CRM With AI, Keep Humans on the Help Desk

Trends

Retailers Turn to AI for Holiday Shopping Season Success

Vendors

Bigeye’s Dependency-Driven Monitoring Boosts Reliability of CRM Data